San Francisco Small Business Week Branding Illustration
Designed in collaboration with Carlos Lewis Design Logo designed by Carlos Lewis Design Founded in 2004 by the San Francisco Chamber of Commerce, San Francisco Small Business Week celebrates the entrepreneurs driving the city's economy and culture. This week-long event offers workshops, networking opportunities and activities to help local businesses connect and grow. In 2025 we developed a visual identity for the event which came together in a citywide ad campaign.
The redesign and campaign helped drive a major growth year for the program. Following the redesign and expanded marketing rollout, the initiative saw:
47% annual audience growth
80% year-over-year increase in visits
2x increase in pageviews
1 of 3 city-wide bus shelter advertisements
1 of 3 city-wide newsrack advertisements
Opening ceremony at One Sansome Closing ceremony at The Progress