Outer Sunset — Kevin Sterjo

Motion

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Currently available for full-time and freelance work.

Outer Sunset Coffee Roasters

Branding
Packaging Design
Motion

San Francisco’s Outer Sunset neighborhood feels worlds away from the city's usual buzz. Quiet streets, ocean views, and a laid-back coastal attitude define the neighborhood. But beneath that calm is the same creative energy that fuels the rest of the city. With Outer Sunset Coffee Roasters, I set out to design an identity that celebrates both: the drive to create and the space to slow down.

The logo combines an O and an S with a horizon line through the middle creating a rising and setting sun. The sun motif will show up throughout the visual system.

The blends are named after streets in the Outer Sunset

To-go Cold Brew Bottle

My approach to the visual system consists of three parts:

Simple geometric forms such as circles, stripes, and rectangles helps to establish a feeling of calm and order. These simple elements can be used in ways to depict landscapes as well as color blocks to hold information within layouts.

A cool-to-warm color palette helps to inject energy into the system. The cool hues conjure up the optimistic feelings of the morning while the warm hues reflect the meditative atmosphere of a late evening.

Photography that highlights the landscape of the Outer Sunset and surrounding areas can help to enhance the message set by the copy.

Snowy Plover Seasonal Blend