Outer Sunset — Kevin Sterjo

Kevin Sterjo
Work

Outer Sunset Coffee Roasters

Visual Identity
Packaging
Motion Graphics

San Francisco’s Outer Sunset neighborhood feels worlds away from the buzz of downtown. Quiet streets, ocean views, and a laid-back coastal attitude define the neighborhood. But beneath that calm is the same creative energy that fuels the rest of the city. With Outer Sunset Coffee Roasters, I set out to design an identity that celebrates both the drive to create and the space to slow down.

The logo combines an O and an S with a horizon line through the middle creating a rising and setting sun. The sun motif will show up throughout the visual system.

The blends are named after streets in the Outer Sunset

To-go Cold Brew Bottle

The visual system consists of three parts:

Geometric forms like circles, stripes, and rectangles bring a sense of calm and order while adding an element of playfulness. They can double as containers for information or the building blocks for simple landscapes.

A cool-to-warm palette adds energy and atmosphere, capturing the optimism of the morning in cooler hues and the meditative calm of late evening in warmer ones.

Local photography grounds the system in place, highlighting the Outer Sunset’s landscapes and changing moods.

Snowy Plover Seasonal Blend